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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1628171	Mistaking demographic segments for people: another source of customer abuse Herbert Jack Rotfeld (pp. 332-333) Keywords: Market segmentation, Personal selling, Prejudice, Retailing ArticleType: Viewpoint View HTML | View PDF (46 KB) | Reprints & Permissions
1628172	The effect of framing on willingness to buy private brands Eyal Gamliel, Ram Herstein (pp. 334-339) Keywords: Brands, Consumers, Individual behaviour, Retailing ArticleType: Research paper View HTML | View PDF (90 KB) | Reprints & Permissions
1628173	Tweens and new media in Denmark and Hong Kong Lars P. Andersen, Birgitte Tufte, Jeanette Rasmussen, Kara Chan (pp. 340-350) Keywords: Cross-cultural studies, Denmark, Hong Kong, Information media, Socialization, Youth ArticleType: Research paper View HTML | View PDF (131 KB) | Reprints & Permissions
1628174	Navigating a hybrid cultural identity: Hispanic teenagers' fashion consumption influences Michael Chattalas, Holly Harper (pp. 351-357) Keywords: Acculturation, Cross-cultural studies, Family, Fashion industry, Hispanics, Youth ArticleType: Research paper View HTML | View PDF (92 KB) | Reprints & Permissions
1628175	Relations among attractiveness of endorsers, match-up, and purchase intention in sport marketing in China Matthew Tingchi Liu, Yu-Ying Huang, Jiang Minghua (pp. 358-365) Keywords: Advertising, Athletics, China, Purchasing, Sponsorship ArticleType: Research paper View HTML | View PDF (121 KB) | Reprints & Permissions
1628176	Reconceptualising the strategic role of loyalty schemes Jennifer Rowley (pp. 366-374) Keywords: Brands, Customer information, Customer relations, Loyalty schemes, Retailing ArticleType: Case study View HTML | View PDF (141 KB) | Reprints & Permissions

Book Review

Hypnotic Writing

Item No:	Item Information
1628170	Hypnotic Writing Journal: Journal of Consumer Marketing Vol : 24 Issue: 6 Author(s): Amy L. Parsons View HTML

Editorial

Editorial

Item No:	Item Information
1628177	Editorial Journal: Journal of Consumer Marketing Vol : 24 Issue: 6 Author(s): Richard C. Leventhal View HTML

Computer currency

Adobe Acrobat 8 Professional® - extending the envelope

Item No:	Item Information
1628178	Adobe Acrobat 8 Professional® - extending the envelope Journal: Journal of Consumer Marketing Vol : 24 Issue: 6 View HTML

Internet currency

For entrepreneurs, finding investors has been a problem until now

Item No:	Item Information
1628179	For entrepreneurs, finding investors has been a problem until now Journal: Journal of Consumer Marketing Vol : 24 Issue: 6 View HTML