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Journal of Business & Industrial Marketing

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Articles

Articles

Article No:	Article Information:
1628180	Being known or being one of many: the need for brand management for business-to-business (B2B) companies Philip Kotler, Waldemar Pfoertsch (pp. 357-362) Keywords: Brand management, Business-to-business marketing, International marketing, Marketing strategy ArticleType: Conceptual paper View HTML | View PDF (256 KB) | Reprints & Permissions
1628181	Branding in B2B markets: insights from the service-dominant logic of marketing David Ballantyne, Robert Aitken (pp. 363-371) Keywords: Brand image, Knowledge management, Marketing, Relationship marketing, Value added, Value-in-use pricing ArticleType: Conceptual paper View HTML | View PDF (110 KB) | Reprints & Permissions
1628182	Branding implications of partner firm-focal firm relationships in business-to-business service networks Felicia Morgan, Dawn Deeter-Schmelz, Christopher R. Moberg (pp. 372-382) Keywords: Brands, Business-to-business marketing, Networking, Service industries ArticleType: Research paper View HTML | View PDF (184 KB) | Reprints & Permissions
1628183	The importance of brand in the industrial purchase decision: a case study of the UK tractor market Keith Walley, Paul Custance, Sam Taylor, Adam Lindgreen, Martin Hingley (pp. 383-393) Keywords: Brand management, Marketing, Purchasing, Tractors, United Kingdom ArticleType: Research paper View HTML | View PDF (255 KB) | Reprints & Permissions
1628184	Branding the business marketing offer: exploring brand attributes in business markets Michael Beverland, Julie Napoli, Raisa Yakimova (pp. 394-399) Keywords: Brands, Business-to-business marketing, Value added ArticleType: Conceptual paper View HTML | View PDF (100 KB) | Reprints & Permissions
1628185	Sources of brand benefits in manufacturer-reseller B2B relationships Mark S. Glynn, Judy Motion, Roderick J. Brodie (pp. 400-409) Keywords: Brands, Business-to-business marketing, Buyer-seller relationships, Qualitative methods ArticleType: Research paper View HTML | View PDF (159 KB) | Reprints & Permissions
1628186	Multiple roles of brands in business-to-business services Jane Roberts, Bill Merrilees (pp. 410-417) Keywords: Brands, Business-to-business marketing, Customer retention, Services, Trust ArticleType: Research paper View HTML | View PDF (133 KB) | Reprints & Permissions
1628187	The role of corporate brand image in the selection of new subcontractors Anna Blombäck, Björn Axelsson (pp. 418-430) Keywords: Brands, Buying behaviour, Corporate image, Subcontracting ArticleType: Research paper View HTML | View PDF (149 KB) | Reprints & Permissions

Guest editorial

Introduction to the special issue on branding in industrial markets

Item No:	Item Information
1628188	Introduction to the special issue on branding in industrial markets Journal: Journal of Business & Industrial Marketing Vol : 22 Issue: 6 Special Issue: Branding in industrial markets Author(s): Michael B. Beverland View HTML

Executive summary and implications for managers and executives

Executive summary and implications for managers and executives

Item No:	Item Information
1628189	Executive summary and implications for managers and executives Journal: Journal of Business & Industrial Marketing Vol : 22 Issue: 6 Special Issue: Branding in industrial markets View HTML