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Journal of Product & Brand Management

Volume 16 Issue 6

Published: 2007 | Start Page: 368

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Articles

Articles
Article No: Article Information:
1628211 Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan
Julian Ming-Sung Cheng, Lily Shui-Lien Chen, Julia Ying-Chao Lin, Edward Shih-Tse Wang (pp. 368-376)
Keywords: Brands, Consumer behaviour, Generics, Labelling, Taiwan
ArticleType: Research paper
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1628212 Message framing strategies for new and mature products
Raj Arora (pp. 377-385)
Keywords: Consumer behaviour, Dentistry, Design, New products
ArticleType: Research paper
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1628213 Developing a stakeholder analysis to aid bio-based product innovation
Gael M. McDonald, Shaun Killerby, Frances Maplesden, Deborah Rolland (pp. 386-400)
Keywords: Biotechnology, New Zealand, Product innovation, Stakeholder analysis
ArticleType: Research paper
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1628214 Understanding price premium for grocery products: a conceptual model of customer-based brand equity
Johan Anselmsson, Ulf Johansson, Niklas Persson (pp. 401-414)
Keywords: Brand equity, Customer loyalty, Food products, Generics, Premium pricing, Quality
ArticleType: Research paper
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1628215 Asymmetric quality-tier competition: an alternative explanation
K. Sivakumar (pp. 415-421)
Keywords: Brand image, Brand management, Competitive strategy, Pricing
ArticleType: Research paper
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1628216 Late bidding and the auction price: evidence from eBay
Jianwei Hou (pp. 422-428)
Keywords: Auctions, Internet shopping, Pricing
ArticleType: Research paper
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1628217 Branded generations: baby boomers moving into the seniors market
Susan Dann (pp. 429-431)
Keywords: Baby boomer generation, Brands, Older consumers, Population
ArticleType: General review
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1628218 Selection as a new product development process: the case of Vertical Branding, Inc.
Dennis Pitta (pp. 432-436)
Keywords: Brands, Case studies, Innovation, Product development, United States of America
ArticleType: Case study
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Editorial

Editorial
Item No: Item Information
1628219 Editorial
Journal: Journal of Product & Brand Management
Vol : 16 Issue: 6
Author(s): Richard C. Leventhal
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