| 1630599 |
CSR expectations: the focus of corporate marketing
Klement Podnar, Urša Golob
(pp. 326-340)
Keywords:
Competitive advantage,
Consumer behaviour,
Corporate social responsibility,
Marketing strategy
ArticleType: Research paper
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(103 KB)
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| 1630600 |
Understanding the pitfalls in the corporate rebranding process
Manto Gotsi, Constantine Andriopoulos
(pp. 341-355)
Keywords:
Brand management,
Corporate branding,
Corporate communications,
Organizational change
ArticleType: Case study
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(92 KB)
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| 1630601 |
Student corporate brand identification: an exploratory case study
John M.T. Balmer, Mei-Na Liao
(pp. 356-375)
Keywords:
Brand identity,
Business schools,
Corporate branding,
Franchising,
Higher education,
Universities
ArticleType: Research paper
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(133 KB)
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| 1630602 |
Relationship outcomes as determinants of reputation
Peggy Simcic Brønn
(pp. 376-393)
Keywords:
Corporate identity,
Outsourcing,
Relationship marketing,
Stakeholder analysis
ArticleType: Research paper
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(98 KB)
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| 1630603 |
Managing vision and the brand within the creative industries
Shaun Powell, Chris Dodd
(pp. 394-413)
Keywords:
Business-to-business marketing,
Corporate branding,
Corporate image,
Employee behaviour,
Small to medium-sized enterprises
ArticleType: Research paper
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(122 KB)
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| 1630604 |
Understanding the meaning of corporate identity: a conceptual and semiological approach
B. Olutayo Otubanjo, T.C. Melewar
(pp. 414-432)
Keywords:
Corporate identity,
Perception
ArticleType: Conceptual paper
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(253 KB)
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