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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific Journal of Marketing and Logistics


Volume 19 Issue 4

Published: 2007 | Start Page: 331

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Articles

Articles
Article No: Article Information:
1630919 Malaysian shopping mall behavior: an exploratory study
Zafar U. Ahmed, Morry Ghingold, Zainurin Dahari (pp. 331-348)
Keywords: Consumer behaviour, Cross-cultural studies, Malaysia, Shopping centres
ArticleType: Research paper
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1630920 Influence of cognition on product component country of origin evaluation
Amal R. Karunaratna, Pascale G. Quester (pp. 349-362)
Keywords: Cognition, Consumer behaviour, Country of origin, Outsourcing, Parts
ArticleType: Research paper
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1630921 Differences in orientations between Western European and Chinese service organizations
Heiko Gebauer, Max von Zedtwitz (pp. 363-379)
Keywords: China, Customer orientation, Manufacturing industries, Performance levels, Service industries, Switzerland
ArticleType:
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1630922 The selection of international retail franchisees in East Asia
Stephen Choo, Tim Mazzarol, Geoff Soutar (pp. 380-397)
Keywords: Economic resources, Food service, Franchising, National markets, Singapore
ArticleType: Technical paper
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1630923 Unfolding the post-transition era: the landscape and mindscape of China's retail industry after 2004
Katherine Liu (pp. 398-412)
Keywords: China, Emerging markets, Regional marketing, Retail trade, World economy
ArticleType: Research paper
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Editorial

Editorial
Item No: Item Information
1630924 Editorial
Journal: Asia Pacific Journal of Marketing and Logistics
Vol : 19 Issue: 4
Author(s): Ian Phau
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