| 1630977 |
A marketing paradox
Mark E. Hill, John McGinnis, Jane Cromartie
(pp. 652-661)
Keywords:
Marketing,
Marketing decision making,
Marketing management,
Marketing philosophy,
Thinking
ArticleType: Viewpoint
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(73 KB)
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| 1630978 |
“Everything and nothing”: habits of simulation in marketing
Douglas Brownlie
(pp. 662-667)
Keywords:
Marketing,
Simulation,
Social trends
ArticleType: Viewpoint
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(54 KB)
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| 1630979 |
Surf tribal behaviour: a sports marketing application
Luiz Moutinho, Pedro Dionísio, Carmo Leal
(pp. 668-690)
Keywords:
Aquatic sports,
Brands,
Consumer behaviour,
Marketing intelligence,
Portugal
ArticleType: Research paper
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(191 KB)
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| 1630980 |
Information overload: a cross-national investigation of influence factors and effects
Claudia Klausegger, Rudolf R. Sinkovics, Huan “Joy” Zou
(pp. 691-718)
Keywords:
Communication technologies,
Information management,
Management strategy,
Overload
ArticleType: Research paper
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(148 KB)
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| 1630981 |
Characteristics of early adopters in mobile communications markets
Juha Munnukka
(pp. 719-731)
Keywords:
Consumer behaviour,
Finland,
Market segmentation,
Mobile communication systems,
Product innovation
ArticleType: Research paper
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(71 KB)
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| 1630982 |
Linking quality improvement with patient satisfaction: a study of a health service centre
Jackie L.M. Tam
(pp. 732-745)
Keywords:
Customer service management,
Health services,
Hong Kong,
Patients,
Quality improvement
ArticleType: Case study
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(91 KB)
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| 1630983 |
The influence of personal character on information communication and activity effect: An examination of non-profit cultural activities
Shwu-Ing Wu
(pp. 746-771)
Keywords:
Generation and dissemination of information,
Market segmentation,
Marketing communications,
Social marketing,
Target audience
ArticleType: Research paper
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(134 KB)
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| 1630984 |
An investigation of the effects of environmental claims in promotional messages for clothing brands
Ian Phau, Denise Ong
(pp. 772-788)
Keywords:
Australia,
Consumer behaviour,
Green marketing,
Product design,
Retail management
ArticleType: Research paper
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(107 KB)
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| 1630985 |
A new conceptual framework for business-consumer relationships
Demetris Vrontis, Alkis Thrassou
(pp. 789-806)
Keywords:
Channel relationships,
Consumer behaviour,
Industrial countries,
Social environment
ArticleType: Conceptual paper
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(111 KB)
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