| 1631007 |
Advertising and mutual fund asset flows
Timo Korkeamaki, Vesa Puttonen, Tom Smythe
(pp. 434-451)
Keywords:
Advertising,
Banks,
Distribution channels and markets,
Finland,
Unit trusts
ArticleType: Research paper
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(112 KB)
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| 1631008 |
Learning mechanisms for designing corporate identity in the banking industry
Yoram Mitki, Ram Herstein, Eugene D. Jaffe
(pp. 452-468)
Keywords:
Banking,
Corporate identity,
Learning processes
ArticleType: Case study
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(100 KB)
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| 1631009 |
Determinants of banks selection in USA, Taiwan and Ghana
Charles Blankson, Julian Ming-Sung Cheng, Nancy Spears
(pp. 469-489)
Keywords:
Banks,
Ghana,
National cultures,
Selection,
Taiwan,
United States of America
ArticleType: Research paper
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(125 KB)
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| 1631010 |
Interaction channel choice in a multichannel environment, an empirical study
Jaume Gené Albesa
(pp. 490-506)
Keywords:
Banking,
Channel relationships,
Customer relations,
Internet,
Relationship marketing,
Spain
ArticleType: Research paper
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(170 KB)
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