| 1631226 |
The transaction-relational continuum: conceptually elegant but empirically denied
Roger Palmer
(pp. 439-451)
Keywords:
Business-to-business marketing,
Case studies,
Relationship marketing,
Transactional analysis
ArticleType: Research paper
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(168 KB)
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| 1631227 |
The role of cyber-intermediaries: a framework based on transaction cost analysis, agency, relationship marketing and social exchange theories
Xueming Luo, Naveen Donthu
(pp. 452-458)
Keywords:
Intermediaries,
Internet
ArticleType: Conceptual paper
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(92 KB)
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| 1631559 |
Interfunctional climate and a new product performance: dependence as a moderator
Nuria García Rodríguez, M. José Sanzo Pérez, Juan A. Trespalacios Gutiérrez
(pp. 459-473)
Keywords:
Conflict,
New products,
Performance appraisal,
Relationship marketing,
Spain,
Trust
ArticleType: Research paper
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(250 KB)
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| 1631228 |
How functional, psychological, and social relationship benefits influence individual and firm commitment to the relationship
Jillian C. Sweeney, David A. Webb
(pp. 474-488)
Keywords:
Benefits,
Buyer-seller relationship,
Social benefits
ArticleType: Research paper
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(211 KB)
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| 1631229 |
De-internationalisation and global strategy: the case of British Telecommunications (BT)
Colin Turner, Paul D. Gardiner
(pp. 489-497)
Keywords:
Country of origin,
Globalization,
Market entry,
Marketing strategy,
Telecommunications,
United Kingdom
ArticleType: Case study
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(147 KB)
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| 1631230 |
The efficacy of alternative mechanisms in safeguarding specific investments from opportunism
Rodolfo Vázquez, Víctor Iglesias, Ignacio Rodríguez-del-Bosque
(pp. 498-507)
Keywords:
Distribution channels and markets,
Governance,
Marketing opportunities,
Spain
ArticleType: Case study
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(128 KB)
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| 1631231 |
An analysis of a potential cluster in an energy sector of Albany, NY
Dana Frisillo
(pp. 508-516)
Keywords:
Energy industry,
Entrepreneurialism,
Networking,
Organizations,
Small to medium-sized enterprises,
United States of America
ArticleType: Case study
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(110 KB)
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