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European Journal of Marketing

Volume 41 Issue 11

Published: 2007 | Start Page: 1245

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Articles

Articles
Article No: Article Information:
1634364 Towards effective poster presentations: an annotated bibliography
Douglas Brownlie (pp. 1245-1283)
Keywords: Design, Posters, Presentations
ArticleType: Research paper
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1634365 New marketing, improved marketing, apocryphal marketing: Is one marketing concept enough?
Tony Woodall (pp. 1284-1296)
Keywords: Corporate identity, Ethics, Marketing theory
ArticleType: Viewpoint
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1634366 Sensing the scent of service success
Lena Goldkuhl, Maria Styvén (pp. 1297-1305)
Keywords: Sensory perception, Services marketing
ArticleType: General review
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1634367 Developing a scale for stakeholder orientation
Oliver H.M. Yau, Raymond P.M. Chow, Leo Y.M. Sin, Alan C.B. Tse, C.L. Luk, Jenny S.Y. Lee (pp. 1306-1327)
Keywords: Business performance, China, Modelling, Stakeholder analysis
ArticleType: Research paper
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1634368 Re-evaluating green marketing strategy: a stakeholder perspective
Jaime Rivera-Camino (pp. 1328-1358)
Keywords: Environmental management, Green marketing, Spain, Stakeholder analysis
ArticleType: Research paper
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1634369 Limit conjoint analysis and Vickrey auction as methods to elicit consumers' willingness-to-pay: An empirical comparison
Christina Sichtmann, Susanne Stingel (pp. 1359-1374)
Keywords: Consumer behaviour, Payments, Pricing
ArticleType: Research paper
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1634370 Consumer complaint behaviour of Asians and non-Asians about hotel services: An empirical analysis
Eric W.T. Ngai, Vincent C.S. Heung, Y.H. Wong, Fanny K.Y. Chan (pp. 1375-1391)
Keywords: Complaints, Consumer behaviour, Hotels, Service industries
ArticleType: Research paper
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1634371 Perceived relationship quality and post-purchase perceived value: An integrative framework
Miguel A. Moliner, Javier Sánchez, Rosa M. Rodríguez, Luís Callarisa (pp. 1392-1422)
Keywords: Buyer-seller relations, Consumer behaviour, Perception, Quality
ArticleType: Research paper
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1634372 A review of the foundation, international marketing strategies, and performance of international new ventures
Arild Aspelund, Tage Koed Madsen, Øystein Moen (pp. 1423-1448)
Keywords: Business formation, Entrepreneurialism, Globalization, International business
ArticleType: Literature review
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1634373 The impact of relationships on changes in internationalisation strategies of SMEs
Henrik Agndal, Sylvie Chetty (pp. 1449-1474)
Keywords: Channel relationships, International business, New Zealand, Small to medium-sized enterprises, Strategic change, Sweden
ArticleType: Research paper
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1634374 Conceptualizing word-of-mouth activity, triggers and conditions: an exploratory study
Tim Mazzarol, Jillian C. Sweeney, Geoffrey N. Soutar (pp. 1475-1494)
Keywords: Communications, Competitive strategy, Consumer behaviour, Marketing strategy
ArticleType: Research paper
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1634375 The importance of packaging attributes: a conjoint analysis approach
Pinya Silayoi, Mark Speece (pp. 1495-1517)
Keywords: Consumer behaviour, Food packaging, Food products, Market segmentation, Purchasing
ArticleType: Research paper
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1634376 Ethnocentric beliefs and country-of-origin (COO) effect: Impact of country, product and product attributes on Greek consumers' evaluation of food products
George Chryssochoidis, Athanassios Krystallis, Panagiotis Perreas (pp. 1518-1544)
Keywords: Consumer behaviour, Country of origin, Ethnocentrism, Food products
ArticleType: Research paper
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Book Review

Retail Product Management, 2nd edition
Item No: Item Information
1634362 Retail Product Management, 2nd edition
Journal: European Journal of Marketing
Vol : 41 Issue: 11
Author(s): R. Hamlin
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Item No: Item Information
1634363 A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Journal: European Journal of Marketing
Vol : 41 Issue: 11
Author(s): Stephen Brown
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