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Equal Opportunities International


Volume 26 Issue 7

Published: 2007 | Start Page: 633


Special Issue: Equality and diversity in marketing
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Articles

Articles
Article No: Article Information:
1634394 Gender role portrayals and sexism in Spanish magazines
Marcelo Royo-Vela, Joaquin Aldás-Manzano, Ines Küster-Boluda and Natalia Vila-Lopez (pp. 633-652)
Keywords: Advertisements, Gender, Magazines, Sexual discrimination, Social roles, Spain
ArticleType: Research paper
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1634395 Internal marketing and the enactment of sexual identity
Sam Bairstow, Heather Skinner (pp. 653-664)
Keywords: Consumption, Equal opportunities, Human resource development, Internal marketing, Postmodernism, Sexuality
ArticleType: Conceptual paper
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1634396 Painting equality: female artists as cultural entrepreneurial marketers
Ruth Rentschler (pp. 665-677)
Keywords: Australia, Entrepreneurialism, Graphic arts, Marketing strategy, Women
ArticleType: Conceptual paper
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1634397 The ethics of marketing in Muslim and Christian communities: Insights for global marketing
Paul Gibbs, Mustafa Ilkan, Stavros Pouloukas (pp. 678-692)
Keywords: Advertising, Christianity, Cyprus, Ethics, Islam, Target audience
ArticleType: Research paper
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1634398 “Radical mainstreaming” of fairtrade: the case of The Day Chocolate Company
Bob Doherty, Sophi Tranchell (pp. 693-711)
Keywords: Chocolate, Fair trade, United States of America
ArticleType: Research paper
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1634399 Vulnerable consumers: the social impact of branding on children
Stuart Roper, Binita Shah (pp. 712-728)
Keywords: Brands, Children (age groups), Consumer behaviour, Kenya, Marketing strategy, United Kingdom
ArticleType:
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Book Review

The New Social Entrepreneurship. What Awaits Social Entrepreneurial Ventures?
Item No: Item Information
1634393 The New Social Entrepreneurship. What Awaits Social Entrepreneurial Ventures?
Journal: Equal Opportunities International
Vol : 26 Issue: 7
Special Issue: Equality and diversity in marketing
Author(s): Alex Nicholls
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Guest editorial

Equality and diversity in marketing
Item No: Item Information
1634400 Equality and diversity in marketing
Journal: Equal Opportunities International
Vol : 26 Issue: 7
Special Issue: Equality and diversity in marketing
Author(s): Finola Kerrigan and Anja Schaefer
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