| 1634394 |
Gender role portrayals and sexism in Spanish magazines
Marcelo Royo-Vela, Joaquin Aldás-Manzano, Ines Küster-Boluda and Natalia Vila-Lopez
(pp. 633-652)
Keywords:
Advertisements,
Gender,
Magazines,
Sexual discrimination,
Social roles,
Spain
ArticleType: Research paper
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(142 KB)
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| 1634395 |
Internal marketing and the enactment of sexual identity
Sam Bairstow, Heather Skinner
(pp. 653-664)
Keywords:
Consumption,
Equal opportunities,
Human resource development,
Internal marketing,
Postmodernism,
Sexuality
ArticleType: Conceptual paper
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(97 KB)
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| 1634396 |
Painting equality: female artists as cultural entrepreneurial marketers
Ruth Rentschler
(pp. 665-677)
Keywords:
Australia,
Entrepreneurialism,
Graphic arts,
Marketing strategy,
Women
ArticleType: Conceptual paper
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(113 KB)
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| 1634397 |
The ethics of marketing in Muslim and Christian communities: Insights for global marketing
Paul Gibbs, Mustafa Ilkan, Stavros Pouloukas
(pp. 678-692)
Keywords:
Advertising,
Christianity,
Cyprus,
Ethics,
Islam,
Target audience
ArticleType: Research paper
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(109 KB)
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| 1634398 |
“Radical mainstreaming” of fairtrade: the case of The Day Chocolate Company
Bob Doherty, Sophi Tranchell
(pp. 693-711)
Keywords:
Chocolate,
Fair trade,
United States of America
ArticleType: Research paper
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(208 KB)
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| 1634399 |
Vulnerable consumers: the social impact of branding on children
Stuart Roper, Binita Shah
(pp. 712-728)
Keywords:
Brands,
Children (age groups),
Consumer behaviour,
Kenya,
Marketing strategy,
United Kingdom
ArticleType:
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(122 KB)
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