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Journal of Services Marketing

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Articles

Articles

Article No:	Article Information:
1634417	A typology of mass services: the role of service delivery and consumption purpose in classifying service experiences Sandy Ng, Rebekah Russell-Bennett, Tracey Dagger (pp. 471-480) Keywords: Consumption, Service delivery, Services marketing ArticleType: Research paper View HTML | View PDF (198 KB) | Reprints & Permissions
1634418	Customer involvement and interaction in retail banking: an examination of risk and confidence in the purchase of financial products Barry Howcroft, Robert Hamilton, Paul Hewer (pp. 481-491) Keywords: Banking, Banks, Consumer behaviour, Customers, Financial services ArticleType: Research paper View HTML | View PDF (128 KB) | Reprints & Permissions
1634419	Passengers' expectations of airport service quality Dale Fodness, Brian Murray (pp. 492-506) Keywords: Airports, Customer satisfaction, Customer services quality, Passengers ArticleType: Research paper View HTML | View PDF (288 KB) | Reprints & Permissions
1634420	Personality traits and the process of store loyalty in a transactional prone context Liliana Bove, Betty Mitzifiris (pp. 507-519) Keywords: Customer loyalty, Customer retention, Personality, Trust ArticleType: Research paper View HTML | View PDF (211 KB) | Reprints & Permissions
1634421	Hispanic vs non-Hispanic response to online self-service tasks: implications for perceived quality and patronage intentions Anthony D. Miyazaki, Walfried M. Lassar, Kimberly A. Taylor (pp. 520-529) Keywords: Consumers, Hispanics, United States of America ArticleType: Research paper View HTML | View PDF (186 KB) | Reprints & Permissions
1634422	Adaptation in inter-firm relationships: classification, motivation, calculation Sven-Oliver Schmidt, Katherine Tyler, Ross Brennan (pp. 530-537) Keywords: Business-to-business marketing, Management strategy, Product adaptation ArticleType: Research paper View HTML | View PDF (95 KB) | Reprints & Permissions

Book Review

Interactions between Service Customers Managing On-site Customer-to-Customer Interactions for Service Advantage

Item No:	Item Information
1634415	Interactions between Service Customers Managing On-site Customer-to-Customer Interactions for Service Advantage Journal: Journal of Services Marketing Vol : 21 Issue: 7 Author(s): Steve Baron View HTML

Mobile Marketing – Achieving Competitive Advantage through Wireless Technology

Item No:	Item Information
1634416	Mobile Marketing – Achieving Competitive Advantage through Wireless Technology Journal: Journal of Services Marketing Vol : 21 Issue: 7 Author(s): Pavlos Vlachos, Adam Vrechopoulos View HTML