| 1636430 |
Value-informed pricing in its organizational context: literature review, conceptual framework, and directions for future research
Paul Ingenbleek
(pp. 441-458)
Keywords:
Customers,
Decision making,
Organizational processes,
Pricing
ArticleType: General review
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(217 KB)
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| 1636431 |
An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector
David Martín-Consuegra, Arturo Molina, Águeda Esteban
(pp. 459-468)
Keywords:
Customer loyalty,
Customer satisfaction,
Fair value,
Prices
ArticleType: Research paper
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(165 KB)
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| 1636432 |
The effectiveness of “scratch and save” promotions: the moderating roles of price consciousness and expected savings
Sungchul Choi, Moontae Kim
(pp. 469-480)
Keywords:
Consumer behaviour,
Prices,
Promotional methods
ArticleType: Research paper
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(235 KB)
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| 1636433 |
Will you care when you pay more? The negative side of targeted promotions
Dungchun Tsai, Hsiao-Ching Lee
(pp. 481-491)
Keywords:
Customer behaviour,
Customer profiling,
Prices,
Promotional methods
ArticleType: Research paper
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(270 KB)
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| 1636434 |
Bundles = discount? Revisiting complex theories of bundle effects
Roger M. Heeler, Adam Nguyen, Cheryl Buff
(pp. 492-500)
Keywords:
Consumer behaviour,
Pricing,
Product mix
ArticleType: Research paper
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(112 KB)
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| 1636435 |
The effects of digit-direction on eye movement bias and price-rounding behavior
Keith S. Coulter
(pp. 501-508)
Keywords:
Cognition,
Consumer behaviour,
Pricing
ArticleType: Research paper
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(283 KB)
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