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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1637460	Mistaking a marketing perspective for ethical analysis: when consumers can't know that they should want Herbert Jack Rotfeld (pp. 383-384) Keywords: Consumers, Customer satisfaction, Ethics ArticleType: Viewpoint View HTML | View PDF (46 KB) | Reprints & Permissions
1637461	Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice Douglas L. Fugate (pp. 385-394) Keywords: Brain, Consumer behaviour, Market research, Marketing ArticleType: Research paper View HTML | View PDF (124 KB) | Reprints & Permissions
1637462	The effects of corporate brand attributes on attitudinal and behavioural consumer loyalty Tatiana Anatolevena Anisimova (pp. 395-405) Keywords: Australia, Consumer durables, Corporate branding, Customer loyalty ArticleType: Research paper View HTML | View PDF (126 KB) | Reprints & Permissions
1637463	The elderly's internet usage: an updated look Tim Reisenwitz, Rajesh Iyer, David B. Kuhlmeier, Jacqueline K. Eastman (pp. 406-418) Keywords: Consumer behaviour, Elderly people, Internet, Nostalgia, Risk management ArticleType: Research paper View HTML | View PDF (150 KB) | Reprints & Permissions
1637464	Innovation resistance among mature consumers Tommi Laukkanen, Suvi Sinkkonen, Marke Kivijärvi, Pekka Laukkanen (pp. 419-427) Keywords: Banks, Consumer behaviour, Innovation, Mobile communication systems, Older consumers ArticleType: Research paper View HTML | View PDF (115 KB) | Reprints & Permissions
1637465	Firms' complaint handling policies and consumer complaint voicing John W. Huppertz (pp. 428-437) Keywords: Complaints, Consumer behaviour, Customer satisfaction ArticleType: Research paper View HTML | View PDF (151 KB) | Reprints & Permissions

Book Review

Market-Driven Thinking: Achieving Contextual Intelligence

Item No:	Item Information
1637455	Market-Driven Thinking: Achieving Contextual Intelligence Journal: Journal of Consumer Marketing Vol : 24 Issue: 7 Author(s): Ronald E. Goldsmith View HTML

Coolhunting: Chasing down the Next Big Thing

Item No:	Item Information
1637456	Coolhunting: Chasing down the Next Big Thing Journal: Journal of Consumer Marketing Vol : 24 Issue: 7 Author(s): Ronald E. Goldsmith View HTML

Punk Marketing

Item No:	Item Information
1637457	Punk Marketing Journal: Journal of Consumer Marketing Vol : 24 Issue: 7 Author(s): Marilyn Scrizzi View HTML

Amaze Your Customers!

Item No:	Item Information
1637458	Amaze Your Customers! Journal: Journal of Consumer Marketing Vol : 24 Issue: 7 Author(s): Amy L. Parsons View HTML

Marketing to Leading Edge Baby Boomers: Perceptions, Principles, Practices, Predictions

Item No:	Item Information
1637459	Marketing to Leading Edge Baby Boomers: Perceptions, Principles, Practices, Predictions Journal: Journal of Consumer Marketing Vol : 24 Issue: 7 Author(s): George R. Cook View HTML

Editorial

Editorial

Item No:	Item Information
1637466	Editorial Journal: Journal of Consumer Marketing Vol : 24 Issue: 7 Author(s): Richard C. Leventhal View HTML

Computer currency

Norton 360: The first from the ground up all-in-one security solution

Item No:	Item Information
1637467	Norton 360: The first from the ground up all-in-one security solution Journal: Journal of Consumer Marketing Vol : 24 Issue: 7 Author(s): Dennis A. Pitta View HTML

Internet currency

Internet marketing finally overcomes the value barrier

Item No:	Item Information
1637468	Internet marketing finally overcomes the value barrier Journal: Journal of Consumer Marketing Vol : 24 Issue: 7 Author(s): Dennis A. Pitta View HTML