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Business Process Management Journal

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Articles

Articles

Article No:	Article Information:
1637491	Mobile customer relationship management: an exploratory analysis of Italian applications Marta Valsecchi, Filippo Maria Renga, Andrea Rangone (pp. 755-770) Keywords: Customer relations, Italy, Mobile communication systems, Relationship marketing ArticleType: Research paper View HTML | View PDF (267 KB) | Reprints & Permissions
1637492	Mobile customer relationship management: underlying issues and challenges Jaakko Sinisalo, Jari Salo, Heikki Karjaluoto, Matti Leppäniemi (pp. 771-787) Keywords: Customer relations, Mobile communication systems, Relationship marketing ArticleType: Research paper View HTML | View PDF (108 KB) | Reprints & Permissions
1637493	Internet vs mobile banking: comparing customer value perceptions Tommi Laukkanen (pp. 788-797) Keywords: Banking, Electronic commerce, Internet, Value added ArticleType: Research paper View HTML | View PDF (103 KB) | Reprints & Permissions
1637494	Contextual perceived value?: Investigating the role of contextual marketing for customer relationship management in a mobile commerce context ThaeMin Lee, JongKun Jun (pp. 798-814) Keywords: Customer satisfaction, Mobile communication systems, Relationship marketing ArticleType: Research paper View HTML | View PDF (107 KB) | Reprints & Permissions
1637495	SMS advertising, permission and the consumer: a study Fatim Bamba, Stuart J. Barnes (pp. 815-829) Keywords: Advertising, Consumer behaviour, Mobile communication systems ArticleType: Research paper View HTML | View PDF (367 KB) | Reprints & Permissions
1637496	Mobilizing customer relationship management: A journey from strategy to system design Ragnar Schierholz, Lutz M. Kolbe, Walter Brenner (pp. 830-852) Keywords: Business planning, Customer relations, Mobile communication systems, Relationship marketing ArticleType: Research paper View HTML | View PDF (125 KB) | Reprints & Permissions
1637497	Mobile technology in field customer service: Big improvements with small changes Matti Rossi, Virpi Kristiina Tuunainen, Marju Pesonen (pp. 853-865) Keywords: Action research, Baltic States, Customer relations, Mobile communication systems ArticleType: Research paper View HTML | View PDF (260 KB) | Reprints & Permissions
1637498	The role and impact of business process management in enterprise systems implementation Abdullah S. Al-Mudimigh (pp. 866-874) Keywords: Business planning, Change management, Computer software, Critical success factors ArticleType: Literature review View HTML | View PDF (64 KB) | Reprints & Permissions

Guest editorial

Mobile customer relationship management: foundations, challenges and solutions

Item No:	Item Information
1637499	Mobile customer relationship management: foundations, challenges and solutions Journal: Business Process Management Journal Vol : 13 Issue: 6 Special Issue: Mobile customer relationship management Author(s): Ragnar Schierholz View HTML

Emerald Literati Network

Awards for Excellence

Item No:	Item Information
1637500	Awards for Excellence Journal: Business Process Management Journal Vol : 13 Issue: 6 Special Issue: Mobile customer relationship management View HTML