| 1641833 |
The industrial/consumer marketing dichotomy revisited: a case of outdated justification?
Bernard Cova, Robert Salle
(pp. 3-11)
Keywords:
Business-to-business marketing,
Consumer marketing,
Consumers,
Industrial marketing,
Marketing strategy
ArticleType: Conceptual paper
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(143 KB)
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| 1641834 |
The impact of a distributor's trust in a supplier and use of control mechanisms on relational value creation in marketing channels
Yi Liu, Lei Tao, Yuan Li, Adel I. El-Ansary
(pp. 12-22)
Keywords:
Channel relations,
China,
Distribution channels and markets,
Distributors,
Suppliers
ArticleType: Research paper
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(154 KB)
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| 1641835 |
Suppliers' opportunity enactment through the development of valuable capabilities
Kristian Philipsen, Torben Damgaard, Rhona E. Johnsen
(pp. 23-34)
Keywords:
Channel relationships,
Denmark,
Small to medium-sized enterprises,
Suppliers
ArticleType: Research paper
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(421 KB)
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| 1641836 |
The effects of firm resources on trade show performance: how do trade show marketing processes matter?
Li Ling-yee
(pp. 35-47)
Keywords:
Customer relations,
Marketing,
Promotional methods,
Resource allocation,
Sales campaigns,
Trade fairs
ArticleType: Research paper
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(165 KB)
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| 1641837 |
The moderating role of trust in manufacturer-supplier relationships
Sungmin Ryu, Soonhong Min, Nobuhide Zushi
(pp. 48-58)
Keywords:
Channel relations,
Suppliers,
Trust,
Uncertainty management
ArticleType: Research paper
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(198 KB)
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| 1641838 |
Users' adoption of e-banking services: the Malaysian perspective
Wai-Ching Poon
(pp. 59-69)
Keywords:
Banking,
Consumer behaviour,
Electronic commerce,
Internet,
Malaysia,
Virtual banking
ArticleType: Research paper
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(120 KB)
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| 1641839 |
Internet innovation for external relations in the Balearic hotel industry
Joan B. Garau Vadell, Francina Orfila-Sintes
(pp. 70-80)
Keywords:
Internet,
Business-to-business marketing,
Managers,
Seasonality,
Spain,
Tourism
ArticleType: Research paper
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(130 KB)
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