Search

Search:(Access key 2)

• Athens/Institution Login |
• Register |
• Forgot Password?

Home >  Browse > Journal Issue List

E-mail this page

Journal of Consumer Marketing

---

Articles

Articles

Article No:	Article Information:
1650701	Creative women in advertising agencies: why so few “babes in boyland”? Sheri J. Broyles, Jean M. Grow (pp. 4-6) Keywords: Advertising agencies, Women, Women workers ArticleType: Viewpoint View HTML | View PDF (58 KB) | Reprints & Permissions
1650702	Effects of social variables on urban children's consumption attitude and behavior intentions Samsinar Md. Sidin, Mohd K. Abdul Rahman, Md. Zabid Abdul Rashid, Md. Nor Othman, Ainul Z. Abu Bakar (pp. 7-15) Keywords: Children (age groups), Consumer behaviour, Socialization ArticleType: Research paper View HTML | View PDF (106 KB) | Reprints & Permissions
1650703	Understanding gender differences in professional service relationships Parimal S. Bhagat, Jerome D. Williams (pp. 16-22) Keywords: Gender, Health services, Marketing, Professional services ArticleType: Research paper View HTML | View PDF (114 KB) | Reprints & Permissions
1650704	Impulse buying: the role of affect, social influence, and subjective wellbeing David H. Silvera, Anne M. Lavack, Fredric Kropp (pp. 23-33) Keywords: Buying behaviour, Cognition, Self esteem ArticleType: Research paper View HTML | View PDF (133 KB) | Reprints & Permissions
1650705	Domestic consumption: rational, affective or normative choice? Irena Vida, James Reardon (pp. 34-44) Keywords: Consumption, Ethnocentrism, European Union, Product quality ArticleType: Research paper View HTML | View PDF (148 KB) | Reprints & Permissions
1650706	Purchase decision making and the increasing significance of family types Julie Tinson, Clive Nancarrow, Ian Brace (pp. 45-56) Keywords: Children (kinship), Decision making, Family, Shopping ArticleType: Research paper View HTML | View PDF (139 KB) | Reprints & Permissions
1650707	Finding the redemption sweet spot: debunking the top ten myths about couponing Peter Meyers, Steve Litt (pp. 57-59) Keywords: Consumer goods, Coupons, Direct marketing, Marketing ArticleType: Case study View HTML | View PDF (49 KB) | Reprints & Permissions

Book Review

Chocolates on the Pillow Aren't Enough

Item No:	Item Information
1650698	Chocolates on the Pillow Aren't Enough Journal: Journal of Consumer Marketing Vol : 25 Issue: 1 Author(s): Janis Dietz View HTML

Ads to Icons: How Advertising Succeeds in a Multimedia Age

Item No:	Item Information
1650699	Ads to Icons: How Advertising Succeeds in a Multimedia Age Journal: Journal of Consumer Marketing Vol : 25 Issue: 1 Author(s): Kirk Hazlett View HTML

Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business

Item No:	Item Information
1650700	Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business Journal: Journal of Consumer Marketing Vol : 25 Issue: 1 Author(s): Joyce M. Wolburg View HTML

Editorial

Editorial

Item No:	Item Information
1650708	Editorial Journal: Journal of Consumer Marketing Vol : 25 Issue: 1 Author(s): Richard C. Leventhal View HTML

Computer currency

Timeline Maker Professional™: now one can take command of schedules

Item No:	Item Information
1714376	Timeline Maker Professional™: now one can take command of schedules Journal: Journal of Consumer Marketing Vol : 25 Issue: 1 View HTML

Internet currency

Now you can buy real estate online … almost

Item No:	Item Information
1650709	Now you can buy real estate online … almost Journal: Journal of Consumer Marketing Vol : 25 Issue: 1 View HTML