Search

Search:(Access key 2)

• Athens/Institution Login |
• Register |
• Forgot Password?

Home >  Browse > Journal Issue List

Qualitative Market Research: An International Journal

---

Articles

Articles

Article No:	Article Information:
1650855	Conducting culturally appropriate qualitative market research in the Native American landscape Rodney Haring (pp. 7-16) Keywords: Decision theory, Ethics, Market research, Native Americans ArticleType: Research paper View HTML | View PDF (69 KB) | Reprints & Permissions
1650856	Fandom affiliation and tribal behaviour: a sports marketing application Pedro Dionísio, Carmo Leal, Luiz Moutinho (pp. 17-39) Keywords: Brand loyalty, Marketing, Sports ArticleType: Research paper View HTML | View PDF (218 KB) | Reprints & Permissions
1650857	An application of Keller's brand equity model in a B2B context Kerri-Ann L. Kuhn, Frank Alpert, Nigel K. Ll. Pope (pp. 40-58) Keywords: Brand equity, Business-to-business marketing, Buying behaviour ArticleType: Research paper View HTML | View PDF (113 KB) | Reprints & Permissions
1650858	Consumers' accounts of perceived risk online and the influence of communication sources Lynda Andrews, Maree V. Boyle (pp. 59-75) Keywords: Communication, Mass media, Online operations, Qualitative research, Risk analysis ArticleType: Research paper View HTML | View PDF (105 KB) | Reprints & Permissions
1650859	CAQDAS: a supplementary tool for qualitative market research Ruth Rettie, Helen Robinson, Anja Radke, Xiajiao Ye (pp. 76-88) Keywords: Market research, Online operations, Qualitative research, Shopping ArticleType: Research paper View HTML | View PDF (319 KB) | Reprints & Permissions
1650860	Jargon as imagining: Barthes' semiotics and excavating subcultural communication Hélène de Burgh-Woodman, Jan Brace-Govan (pp. 89-106) Keywords: Brand image, Consumer behaviour, Intergroup relations ArticleType: Conceptual paper View HTML | View PDF (259 KB) | Reprints & Permissions
1650861	Bridging the practitioner-academic divide Sheila Keegan, Julie Tinsan, Clive Nancarrow (pp. 107-112) Keywords: Academic staff, Channel relationships, Management personnel, Qualitative research ArticleType: General review View HTML | View PDF (51 KB) | Reprints & Permissions

Book Review

Consumer Tribes

Item No:	Item Information
1650854	Consumer Tribes Journal: Qualitative Market Research: An International Journal Vol : 11 Issue: 1 Author(s): Paul Henry View HTML

Editorial

Editorial

Item No:	Item Information
1650862	Editorial Journal: Qualitative Market Research: An International Journal Vol : 11 Issue: 1 Author(s): Len Tiu Wright View HTML

Call for papers

Special Issue on How practice determines method and method determines practice

Item No:	Item Information
1650863	Special Issue on How practice determines method and method determines practice Journal: Qualitative Market Research: An International Journal Vol : 11 Issue: 1 View HTML