| 1656076 |
Personal and non-personal references used by South Korean men in apparel purchase decisions
Suyun Shin, Kitty Dickerson
(pp. 7-17)
Keywords:
Korean market,
Market research,
Marketing,
Men's wear,
Merchandising,
Purchase behaviour
ArticleType: General review
|
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(762 KB)
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| 1656077 |
Environmental attitude and commitment in relation to ad message credibility
Hye-Shin Kim, Mary Lynn Damhorst
(pp. 18-30)
Keywords:
Advertisement,
Advertisement claim,
Consumer response,
Environmentalism
ArticleType: General review
|
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(989 KB)
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|
| 1656078 |
Marketing ethnic apparel: Single or multiple consumer segments?
Mary A. Littrell, Jennifer L Paff Ogle, Soyoung Kim
(pp. 31-43)
Keywords:
Apparel attributes,
Ethnic apparel,
Market segments,
Product development
ArticleType: General review
|
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(886 KB)
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| 1656079 |
US consumers' knowledge of and concern with apparel sweatshops
Marsha A. Dickson
(pp. 44-55)
Keywords:
Apparel industry,
Consumer behaviour,
Sweatshops
ArticleType: General review
|
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(959 KB)
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| 1656080 |
The demand for accessories, footwear and hosiery: An economic analysis
Pamela Norum
(pp. 56-64)
Keywords:
Accessories,
Apparel expenditure,
Consumer demand,
Consumer expenditure,
Footwear,
Hosiery
ArticleType: General review
|
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(643 KB)
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| 1656081 |
Size and fit: The development of size charts for clothing — Part 3
Alison Beazley
(pp. 66-84)
Keywords:
Anthropometric measuring equipment,
Ease allowance,
Formulas for garment pattern construction,
Size chart
ArticleType: General review
|
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(1291 KB)
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| 1656082 |
The Portuguese clothing industry and market trends
Ana Maria Ussman, Mário Franco, Mahomed H. Ussman
(pp. 85-90)
Keywords:
Market,
Portugal,
Portuguese clothing sector
ArticleType: General review
|
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(430 KB)
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| 1656083 |
News and Views
(pp. 91-104)
Keywords:
ArticleType: General review
|
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(1027 KB)
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