| 1656129 |
Clothing deprivation, clothing satisfaction, fashion leadership and Hong Kong young consumers
K.M. Law, Z.M. Zhang, C.S. Leung
(pp. 289-302)
Keywords:
Clothing deprivation,
Clothing satisfaction,
Fashion leadership,
Young consumers
ArticleType: General review
|
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(1108 KB)
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| 1656130 |
Examination of emotional response to apparel brand advertisements
Hye-Shin Kim
(pp. 303-313)
Keywords:
Advertisement,
Advertisement attitude,
Emotional response
ArticleType: General review
|
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(840 KB)
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|
| 1656131 |
Speciality-size college females: Satisfaction with retail outlets and apparel fit
Kennita Oldham Kind, Jan M. Hathcote
(pp. 315-324)
Keywords:
ArticleType: General review
|
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(771 KB)
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| 1656132 |
The role of garment sizing in creation of customer satisfaction: Indications from focus group responses
Rose Otieno
(pp. 325-335)
Keywords:
Consumer satisfaction/dissatisfaction,
Critical incident technique,
Focus groups,
Garment sizing,
Grounded theory
ArticleType: General review
|
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(789 KB)
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| 1656133 |
Development of a conceptual framework of the role of sizing in marketing strategy within clothing firms: Indications from in-depth interviews with manufacturers
Rose Otieno
(pp. 337-350)
Keywords:
Conceptual framework,
Garment sizing,
In-depth interviews,
Marketing strategy
ArticleType: General review
|
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(1110 KB)
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| 1656134 |
Quality in international clothing supply chains: UK companies' perspectives
A.D. Popp, J.E. Ruckman, H.D. Rowe
(pp. 351-360)
Keywords:
Imperatives and preferences,
Quality control,
Supply chains
ArticleType: General review
|
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(746 KB)
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| 1656135 |
News and Views
(pp. 362-366)
Keywords:
ArticleType: General review
|
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(376 KB)
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