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Journal of Business & Industrial Marketing

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Articles

Articles

Article No:	Article Information:
1657810	Contemporary Marketing Practices research program: a review of the first decade Roderick J. Brodie, Nicole E. Coviello, Heidi Winklhofer (pp. 84-94) Keywords: Communication technologies, Marketing strategy, Relationship marketing ArticleType: Viewpoint View HTML | View PDF (143 KB) | Reprints & Permissions
1657811	Exploring paradox in marketing: managing ambiguity towards synthesis Aidan O'Driscoll (pp. 95-104) Keywords: Marketing strategy, Predictive process ArticleType: Research paper View HTML | View PDF (241 KB) | Reprints & Permissions
1657812	A comment on paradox and middle-range theory: universality, synthesis and supplement Michael Saren, Jaqueline Pels (pp. 105-107) Keywords: Marketing strategy, Predictive process ArticleType: Viewpoint View HTML | View PDF (59 KB) | Reprints & Permissions
1657813	Researching the role of information and communications technology (ICT) in contemporary marketing practices Mairead Brady, Martin R. Fellenz, Richard Brookes (pp. 108-114) Keywords: Communication technologies, Electronic commerce, Marketing strategy, Skills ArticleType: Viewpoint View HTML | View PDF (91 KB) | Reprints & Permissions
1657814	Business-to-business marketing practices in West Africa, Argentina and the United States Kofi Q. Dadzie, Wesley J. Johnston, Jaqueline Pels (pp. 115-123) Keywords: Argentina, Business-to-business marketing, Emerging markets, Marketing strategy, United States of America, West Africa ArticleType: Research paper View HTML | View PDF (117 KB) | Reprints & Permissions
1657815	Research-informed teaching and teaching-informed research: the Contemporary Marketing Practices (CMP) living case study approach to understanding marketing practice Victoria Little, Richard Brookes, Roger Palmer (pp. 124-134) Keywords: Action learning, Case studies, Marketing strategy ArticleType: Research paper View HTML | View PDF (214 KB) | Reprints & Permissions
1657816	Social marketing: implications for contemporary marketing practices classification scheme Christine T. Domegan (pp. 135-141) Keywords: Marketing strategy, Networking, Social marketing ArticleType: Research paper View HTML | View PDF (97 KB) | Reprints & Permissions

Guest editorial

Introduction to the special issue on contemporary marketing practices

Item No:	Item Information
1657817	Introduction to the special issue on contemporary marketing practices Journal: Journal of Business & Industrial Marketing Vol : 23 Issue: 2 Special Issue: Contemporary marketing practices Author(s): Rod Brodie, Mairead Brady View HTML

Executive summary and implications for managers and executives

Executive summary and implications for managers and executives

Item No:	Item Information
1664996	Executive summary and implications for managers and executives Journal: Journal of Business & Industrial Marketing Vol : 23 Issue: 2 Special Issue: Contemporary marketing practices View HTML