| 1657935 |
My country is different: Defining drivers of excellence in the global communications organizations of large multinationals
Peter Hirsch, Najia Shaukat
(pp. 11-17)
Keywords:
Globalization,
Marketing decision making
ArticleType: Conceptual paper
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(56 KB)
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| 1657867 |
Sharing Yalumba: Communicating Yalumba's commitment to sustainable winemaking
Cecil Stephen Camilleri
(pp. 18-41)
Keywords:
Action research,
Australia,
Communication management,
Corporate communications,
Winemaking
ArticleType: Case study
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(240 KB)
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| 1657868 |
Constructing corporate commitment amongst remote employees: A disposition and predisposition approach
Glenda Jacobs
(pp. 42-55)
Keywords:
Job satisfaction,
Remote workers
ArticleType: Research paper
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(88 KB)
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| 1657869 |
Hearts at stake: A theoretical and practical look at communication in connection with mergers and acquisitions
Nana Balle
(pp. 56-67)
Keywords:
Acquisitions and mergers,
Corporate communications
ArticleType: Research paper
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(184 KB)
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| 1657870 |
Between global and local: hybridized appeals in China web auto ads
Doreen D. Wu
(pp. 68-79)
Keywords:
Advertising,
China,
Globalization
ArticleType: Research paper
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(215 KB)
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| 1657871 |
Communicating to a diverse workforce: Employees' perceptions of symbolic corporate identity elements
Lida Holtzhausen, Lynnette Fourie
(pp. 80-94)
Keywords:
Corporate identity,
Corporate image,
Literacy,
Mining industry,
Race,
South Africa
ArticleType: Case study
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(293 KB)
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| 1657872 |
Intranet editors as corporate gatekeepers and agenda setters
Sari Lehmuskallio
(pp. 95-111)
Keywords:
Communication,
Corporate communications,
Intranets
ArticleType: Research paper
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(101 KB)
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| 1657873 |
Medieval origins of corporate communication: Sampson of Oxford and the Method of Letter-writing
Martha Wetterhall Thomas
(pp. 112-123)
Keywords:
Corporate communications,
Historical research,
Literary forms
ArticleType: General review
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(88 KB)
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