| 1658767 |
Establishing Marketing Management in Wine Companies
David Corkindale
(pp. 4-7)
Keywords:
Marketing,
Training,
Wine Industry
ArticleType: General review
|
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(271 KB)
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| 1658768 |
The Expert Wine Taster
Frances Edwards, Gillian Mort
(pp. 8-12)
Keywords:
Marketing Research,
Models,
Wine Industry
ArticleType: General review
|
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(339 KB)
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| 1658769 |
Champagne's Sparkling Success
Anne Sharp, James Smith
(pp. 13-19)
Keywords:
France,
Marketing Strategy,
Wine Industry
ArticleType: General review
|
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(440 KB)
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| 1658770 |
Marketing Orientation: More than Just Customer Focus
Byron Sharp
(pp. 20-25)
Keywords:
Companies,
Customers,
Marketing,
Wine Industry
ArticleType: General review
|
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(429 KB)
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| 1658771 |
Behavioural Segmentation in the Australian Wine Market Using Conjoint Choice Analysis
Lester W. Johnson, Liane Ringham, Kevin Jurd
(pp. 26-31)
Keywords:
Cluster Analysis,
Conjoint Analysis,
Consumer Behaviour,
Wine Industry
ArticleType: General review
|
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(374 KB)
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| 1658772 |
Grapes and Wine Seminar — Prospering in the 1990s: Changing Your View of the Consumer
A.L. Spawton
(pp. 32-42)
Keywords:
Consumer Demand,
Consumers,
Marketing Literature,
Wine Industry
ArticleType: General review
|
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(628 KB)
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| 1658773 |
Strategy in the Making: A Case Study
James Espey
(pp. 43-79)
Keywords:
Alcoholic Drinks Industry,
Market Share,
Market Strategy,
Marketing,
Strategic Planning,
Strategy
ArticleType: General review
|
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(2438 KB)
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