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International Journal of Wine Marketing
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International Journal of Wine Marketing

Volume 3 Issue 2

Published: 1991 | Start Page: 3

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Articles

Articles
Article No: Article Information:
1658774 An Econometric Analysis of Wine Consumption in the United Kingdom
E.A. Selvanathan, S. Selvanathan (pp. 3-14)
Keywords: Consumption, Spirits Industry, United Kingdom, Wine Industry
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (685 KB) | Reprints & Permissions
1658775 Historical, Descriptive and Strategic Perspectives on the Construct of Product Commitment
Charles L. Martin, Phillips W. Goodell (pp. 15-22)
Keywords: Brand Loyalty, Buying, Consumer Attitudes, Marketing, Product Preference
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (502 KB) | Reprints & Permissions
1658776 Successful Marketing Practice: A Literature Review and Checklist for Marketing Practitioners
Roger W. Brooksbank (pp. 23-32)
Keywords: Competitiveness, Marketing, Marketing Literature
ArticleType: General review
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1658777 Strategy in the Making: A Case Study (Part 2)
James Espey (pp. 33-74)
Keywords: Alcoholic Drinks Industry, Market Share, Market Strategy, Marketing, Strategic Planning
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (2597 KB) | Reprints & Permissions