| 1658778 |
Use of a Test Market to Ensure the Success of a New Concept in the Public House Sector: A Case Study
Genevieve Parrish
(pp. 4-9)
Keywords:
Brewing Industry,
Catering,
Marketing Concept,
Marketing Strategy,
United Kingdom
ArticleType: General review
|
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(361 KB)
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| 1658779 |
A Means-End Approach to the Market for Sparkling Wines
Federica Judica, W. Steven Perkins
(pp. 10-18)
Keywords:
Alcoholic Drinks Industry,
Market Segmentation,
Marketing Research,
Marketing Theory
ArticleType: General review
|
View PDF
(544 KB)
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|
| 1658780 |
The UK Brewing Industry: Past, Present and Future
David C. Gilbert, Rachael Smith
(pp. 19-27)
Keywords:
Brewing Industry,
Diversification,
United Kingdom
ArticleType: General review
|
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(587 KB)
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| 1658781 |
The Impact of No-alcohol and Low-alcohol Products on the UK On- and Off-licence Markets
Matthew Beale, Michael Howley
(pp. 28-35)
Keywords:
Brewing Industry,
Diversification,
United Kingdom
ArticleType: General review
|
View PDF
(542 KB)
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|
| 1658782 |
The Ancient History of the Making and Development of Wine
Willi K.H. Bode
(pp. 36-43)
Keywords:
Alcoholic Drinks Industry,
History
ArticleType: General review
|
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(529 KB)
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| 1658783 |
The International Marketing of Cyprus Wines: A Case Example — The UK Market
Robert E. Morgan, Georgios Sarris
(pp. 44-63)
Keywords:
Competition,
Cyprus,
Marketing,
Wine and Spirits
ArticleType: General review
|
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(1274 KB)
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