Emerald Login
   

Welcome guest



International Journal of Wine Marketing
Browse
User Guides
Online Access
Journal Information

International Journal of Wine Marketing


Volume 4 Issue 2

Published: 1992 | Start Page: 3

Icon Key:   Icon: Requires login or subscription. Requires login or subscription   Icon: Backfiles. Backfiles   Icon: EarlyCite. EarlyCite

Articles

Articles
Article No: Article Information:
1658784 The Wine Market in Poland Tradition and Marketing Implications
Anna Sancewicz-Klis (pp. 3-14)
Keywords: Consumers, Marketing Strategy, Poland, Pricing, Suppliers, Wine and Spirits
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (743 KB) | Reprints & Permissions
1658785 The Marriage of Food and Wine
W.K.H. Bode (pp. 15-20)
Keywords: Food Industry, Wine and Spirits
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (377 KB) | Reprints & Permissions
1658786 Concerns about Green Marketing
Peter Kangis (pp. 21-24)
Keywords: Environment, Ethics, Green Issues, Marketing
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (266 KB) | Reprints & Permissions
1658787 Touristic Development of a Viticultural Region of Spain
David C. Gilbert (pp. 25-32)
Keywords: Alcoholic Drinks Industry, Economic Growth, Planning, Spain, Tourism
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (455 KB) | Reprints & Permissions
1658788 Cadbury's Cream Liqueur: A Case History
Hugh Seymour-Davies (pp. 33-37)
Keywords: Alcoholic Drinks Industry, New Product Development
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (304 KB) | Reprints & Permissions
1658789 Tackling the Challenge of Western Markets: The Case of Tokaj, Hungary
Jeremy Lee Williams, Brendan Pearson (pp. 38-44)
Keywords: Hungary, Marketing, Ownership, Reorganization, Wine and Spirits
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (462 KB) | Reprints & Permissions