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International Journal of Wine Marketing
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International Journal of Wine Marketing


Volume 5 Issue 1

Published: 1993 | Start Page: 5

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Articles

Articles
Article No: Article Information:
1658798 The Coming Crisis in the Spanish Wine Industry
Salvador Miquel Peris, James W. Taylor (pp. 5-22)
Keywords: Business Strategy, Changing Consumer Behaviour, Spanish Wine Production, Wine Marketing, Winery Management, Worldwide Wine Consumption Trends
ArticleType: General review
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1658799 The Development of the Academy of Wine Service
Jeremy Bennett (pp. 23-29)
Keywords: Accredited training, Product knowledge education, Professional Wine service, Service skills training, The Hospitality industry, The United Kingdom
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (381 KB) | Reprints & Permissions
1658800 The European Wine Industry
Professor Per V. Jenster, Lars Jenster (pp. 30-73)
Keywords: European/Global Wine Industry, General Management and Strategy, Industrial Analysis of the Wine Industry
ArticleType: General review
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1658801 THE BUSINESS OF WINE
Dr. Per V. Jenster, Lars V. Jenster (pp. 74-74)
Keywords:
ArticleType: General review
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1658802 Cyprus Wine: Another Perspective — A Product-based Marketing Analysis
Patrick A.L. Skinner (pp. 75-88)
Keywords: Cyprus, Market Strategy, Marketing, Viniculture, Viticulture
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (845 KB) | Reprints & Permissions