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International Journal of Wine Marketing
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International Journal of Wine Marketing

Volume 5 Issue 4

Published: 1993 | Start Page: 4

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Articles

Articles
Article No: Article Information:
1658808 The Utilisation of a Central Wine Marketing Organisation in The Re-Marketing of Austrian Wine — Post - 1985
Patrick Skinner (pp. 4-14)
Keywords: Austrian Wine, Central Marketing Organisation, Re-Marketing
ArticleType: General review
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1658809 The Marketing of Champagne: The Way Forward
Markus Salolainen (pp. 15-26)
Keywords: Positioning, Pricing, Quality, Recession, Signalling
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (599 KB) | Reprints & Permissions
1658810 Phyllis Hands and Her Influences on the South African Wine Industry
Peter Garrett (pp. 27-34)
Keywords: Education, Public Relations, South African Wine
ArticleType: General review
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1658811 Developments in UK Pub Wine Sales: Responses to Growing Public Consumption of Wine
Jetske Van Westering (pp. 35-41)
Keywords: Pub Wine Sales, U.K. Brewers, Wine Market Growth
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (371 KB) | Reprints & Permissions
1658812 Uk Brewers: their links with hotels, consumer catering and leisure markets
Tim Knowles (pp. 42-56)
Keywords: Hotels, Leisure Market, Restaurants, U.K. Brewers
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (665 KB) | Reprints & Permissions