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International Journal of Wine Marketing
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International Journal of Wine Marketing


Volume 6 Issue 3

Published: 1994 | Start Page: 5

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Articles

Articles
Article No: Article Information:
1658821 Creating a Successful Wines-By-The-Glass Programme
Michelle Latour (pp. 5-10)
Keywords: Marketing, Promotions, Restaurants, Service, Wine
ArticleType: General review
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1658822 Effects of Wine Training on Restaurant Sales of Wine
Penelope R. Granucci, V. Lynn Huffman, A. Sue Couch (pp. 11-19)
Keywords: Product Knowledge, Sales Skills, Service Techniques, Wine Training
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (442 KB) | Reprints & Permissions
1658823 Marketing by Smaller Wine Producers and the Penetration of New Distribution Channels
Joe Penn, Richard Christy (pp. 20-31)
Keywords:
ArticleType: General review
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1658824 Changes in Popularity of Leading Grape Cultivars in South Africa
Peter Garrett (pp. 32-40)
Keywords: Cultivars, Grape Varieties, South Africa
ArticleType: General review
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1658825 Cyprus Update: Sunny Smiles from an Industry in Transition
Patrick A.L. (pp. 41-46)
Keywords: Cyprus, Exports, Marketing, Prospects, Quality-control, Tourism, Vinification
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (336 KB) | Reprints & Permissions