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International Journal of Wine Marketing
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International Journal of Wine Marketing

Volume 7 Issue 2

Published: 1995 | Start Page: 5

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Articles

Articles
Article No: Article Information:
1658831 Branding Pubs — Can It Work?
Guy Lincoln, Clare Elwood Williams (pp. 5-20)
Keywords: Brand, Competitive Environment, Consumer, Pub, Traditional Pub, Value
ArticleType: General review
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1658832 The Northern Ireland Wine Market: Challenges; Changes; and Characteristics
Caroline Keown (pp. 21-34)
Keywords: Country of Origin, Northern Ireland, Sales, Wine Trade
ArticleType: General review
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1658833 Social and Attitudinal Influences on the Intention to Drink Wine
Keith E. Thompson, Alexander Vourvachis (pp. 35-45)
Keywords: Britain, Consumer Behaviour, Promotion, Reasoned Action, Wine Drinking
ArticleType: General review
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1658834 The South African Natural Wine Industry — Recent History with Particular Reference to the Influence of Stellenbosch Farmers' Winery
Peter Garrett (pp. 46-54)
Keywords: History, Market structure, South African, Wine Industry
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (440 KB) | Reprints & Permissions