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International Journal of Wine Marketing
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International Journal of Wine Marketing

Volume 7 Issue 3

Published: 1995 | Start Page: 5

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Articles

Articles
Article No: Article Information:
1658835 French Varietals Fight Back: The Revolution in the Vin de Pay d'Oc
Jeremy Lee Williams (pp. 5-13)
Keywords: French Varietals, Pays d'Oc, Vins de Pays
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (507 KB) | Reprints & Permissions
1658836 Locating Information Gaps in the Personal Selling of Wine
Mrs Genevieve N. Bond-Mendel, Dr Antonis C. Simintiras (pp. 14-30)
Keywords: Information Gaps, Personal Selling, Salesforce, Wine
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (949 KB) | Reprints & Permissions
1658837 Promotional Competitions — A Winning Technique for Wine Marketing
Sue Peattie (pp. 31-48)
Keywords: Competitions, Sales Promotion, Wine Marketing
ArticleType: General review
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1658838 New Product Development — The Alcoholic Soft Drink Market
Paul Davie (pp. 49-59)
Keywords: Alcohol, Hooch, NPD, Soft Drink
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (623 KB) | Reprints & Permissions