| 1658849 |
A Brand Equity Strategy for Ultra-Premium California Wines
Stephen F. Thode, James M. Maskulka
(pp. 5-22)
Keywords:
California,
Corporate Image,
Corporate Strategy,
Marketing,
Policy Making,
Sales Promotion
ArticleType: General review
|
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(941 KB)
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| 1658850 |
Toward Adopting Cork Alternatives for Fine Wines: A Review
Steven M. Roberta
(pp. 23-36)
Keywords:
Cork,
Cork Alternatives,
Innovation,
Marketing,
Packaging,
Product Design,
Quality
ArticleType: General review
|
View PDF
(746 KB)
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| 1658851 |
Product Involvement in Consumer Wine Purchases: Its Demographic Determinants and Influence on Choice Attributes
Dr P.G. Quester, Mr J. Smart
(pp. 37-56)
Keywords:
Consumer,
Demographics,
Involvement,
Purchase Attributes,
Wine
ArticleType: General review
|
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(1062 KB)
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| 1658852 |
The Preservation and Marketing of the Pub Experience: An Integral Part of the Tourist Product for Overseas Visitors?
Tim Knowles, Allison Dingle
(pp. 57-70)
Keywords:
Overseas Visitors,
Preservation,
Pub Experience,
Tourism
ArticleType: General review
|
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(775 KB)
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| 1658853 |
Portuguese Table Wine: A Response and Update
Geoffrey Kelly
(pp. 71-72)
Keywords:
ArticleType: General review
|
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(87 KB)
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