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International Journal of Wine Marketing
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International Journal of Wine Marketing


Volume 9 Issue 2

Published: 1997 | Start Page: 5

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Articles

Articles
Article No: Article Information:
1658858 Wine Tourism and Network Development in Australia and New Zealand: Review, Establishment and Prospects
C. Michael Hall, Brock Cambourne, Niki Macionis, Gary Johnson (pp. 5-31)
Keywords: Australia, Networks, New Zealand, Wine Tourism
ArticleType: General review
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1658859 Revising Australian Export Strategies to The Pacific Rim: The Case of the Thai Wine Market
Donald Cook, Lawrence Lockshin (pp. 32-51)
Keywords: Distribution, Marketing, Retailers, Thailand, Wine
ArticleType: General review
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1658860 The Role of the Appellation in Wine Marketing — Does the New Zealand Wine Industry Know What It's Getting?
Robert P. Hamlin, Victoria Watson (pp. 52-69)
Keywords: Appellation, Marketing, New Zealand, Wine
ArticleType: General review
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1658861 Wine Purchasing in Singapore: A Supermarket Observation Approach
Ian Handley, Lawrence Lockshin (pp. 70-82)
Keywords: In-Store, Observations, Singapore, Supermarket, Wine
ArticleType: General review
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1658862 Cross-cultural Analysis of Wine Consumption Motivations
John Hall, Michael Shaw, Isobel Doole (pp. 83-92)
Keywords: Culture, Ethnic Back-ground, Motivation, Wine
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (454 KB) | Reprints & Permissions