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International Journal of Wine Marketing
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International Journal of Wine Marketing

Volume 10 Issue 1

Published: 1998 | Start Page: 5

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Articles

Articles
Article No: Article Information:
1658863 Some Characteristics of Wine Innovators
Ronald E. Goldsmith (pp. 5-12)
Keywords: Innovativeness, New Buyers, Wine Innovators, Wine Marketing
ArticleType: General review
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1658864 Forecasting in the Wine Industry: An Exploratory Study
Sigrun Steinhagen, Jenny Darroch, Bill Bailey (pp. 13-24)
Keywords: Forecasting, Marketing, Wine
ArticleType: General review
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1658865 Consumer Preferences for Wine Attributes in Different Retail Stores: A Conjoint Approach
Mercedes Sánchez, José Maria Gil (pp. 25-38)
Keywords: Conjoint Analysis, Consumer Preferences, Market Segmentation, Retail Store, Two-Limit Tobit Model
ArticleType: General review
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1658866 New Product Adoption Processes of UK Retailers in the Wines and Spirits Product Field
Michael Howley, Hayley Myers (pp. 39-46)
Keywords: Adoption Processes, New Products, UK Retailers
ArticleType: General review
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1658867 The First Australian Wine Tourism Conference: Leeuwin Estate, Margaret River, Western Australia, 3–5 May 1998
Jetske van Westering (pp. 47-48)
Keywords:
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (104 KB) | Reprints & Permissions