| 1658868 |
The Marketing Strategies of Port Wine Companies
Luis Filipe Lages, Vivienne Shaw
(pp. 5-23)
Keywords:
Competition,
Distribution,
Fortified Wine,
Ownership,
Port,
Portugal,
Strategy,
Wine Marketing
ArticleType: General review
|
View PDF
(1065 KB)
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| 1658869 |
Wine Tourism in New Zealand — Maybe The Industry Has Got It Right
Mike Beverland
(pp. 24-33)
Keywords:
New Zealand,
Opportunity Costs,
Wine Tourism — Benefits and Hazards
ArticleType: General review
|
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(580 KB)
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|
| 1658870 |
The Attitude-Behaviour Relationship and Usage Effect in the White Wine Market
Lucy Rink
(pp. 34-59)
Keywords:
Attitude: Behaviour Relationships,
Trial Inducement,
Wine Branding
ArticleType: General review
|
View PDF
(1090 KB)
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| 1658871 |
The Montana Wines — Seagrams Chateau Strategic Alliance
Mike Beverland
(pp. 60-69)
Keywords:
Market Entry Strategies,
New Zealand,
Strategic Alliances,
USA
ArticleType: General review
|
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(513 KB)
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|
| 1658872 |
Oenographile and the Layman
Peter Garrett
(pp. 70-82)
Keywords:
Oenographile,
Wine Labels,
Wine Packaging
ArticleType: General review
|
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(660 KB)
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