| 1658877 |
Education in a West Australian Wine Tourism Context
Jane Ali-Knight
(pp. 7-18)
Keywords:
Consumer Education,
Qualitative Research,
Tourism,
Western Australia,
Wine,
Wineries
ArticleType: General review
|
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(686 KB)
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| 1658878 |
An Empirical Confirmation of Segments in the Australian Wine Market
John Hall
(pp. 19-35)
Keywords:
Australia,
Consumer Behaviour,
Marketing,
Quantitative Methods,
Segmentation
ArticleType: General review
|
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(866 KB)
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|
| 1658879 |
Wine Choice Behaviour: The Effect of Regional Branding
Michelle Rasmussen, Dr Larry Lockshin
(pp. 36-46)
Keywords:
Australia,
Branding,
Consumer Behaviour,
Marketing,
Regional Branding,
Wine
ArticleType: General review
|
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(640 KB)
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|
| 1658880 |
Are Salespeople Relationship Oriented? (And Do They Need To Be?) A Study Based on the New Zealand Wine Industry
Michael Beverland
(pp. 47-64)
Keywords:
New Zealand,
Relationship Marketing,
Selling,
Wine Industry
ArticleType: General review
|
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(895 KB)
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|
| 1658881 |
UVA MIRA, Birth of a New Wine Farm
Peter Garrett
(pp. 65-72)
Keywords:
New Wine Farms,
South Africa,
UVA MIRA
ArticleType: General review
|
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(377 KB)
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