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International Journal of Wine Marketing
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International Journal of Wine Marketing


Volume 11 Issue 3

Published: 1999 | Start Page: 9

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Articles

Articles
Article No: Article Information:
1658887 The Importance of Non-Financial Performance Measures in Wine Business Strategy
Linda Nowak, Sherri Anderson (pp. 9-19)
Keywords: Balances Scorecard, Customer Satisfaction, Measures, Non-Financial Performance, Strategy
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (561 KB) | Reprints & Permissions
1658888 Critical Success Factors for Wine Tourism
Donald Getz, Ph.D, Ross Dowling, Ph.D, Jack Carlsen, Donald Anderson (pp. 20-43)
Keywords: Development, Strategy, Success Factors, Washington State, Wine Tourism
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (1057 KB) | Reprints & Permissions
1658889 Origin Information and Retail Sales of Wine
Dale F. Duhan, Pamela L. Kiecker, Charles S. Areni, Cari Guerrero (pp. 44-57)
Keywords: Information Processing, Region of Origin, Retail stores, Scanner Data, Wine Brands
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (742 KB) | Reprints & Permissions
1658890 The History and Current Status of the Mexican Wine Industry
Ma. del Carmen Morfin (pp. 58-63)
Keywords: History, Mexico Wine Industry, Spain, Winery Development
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (305 KB) | Reprints & Permissions
1658891 Imported Wine Demand and Stock Market Returns
Robert Eyler, Eric N. Sims (pp. 64-84)
Keywords: Analysis, Imported Wine, Income, Stock Market, Wealth, Wine Demand
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (837 KB) | Reprints & Permissions