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International Journal of Wine Marketing
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International Journal of Wine Marketing

Volume 12 Issue 2

Published: 2000 | Start Page: 5

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Articles

Articles
Article No: Article Information:
1658896 External Search Effort for Wine
Dr Isabella M. Chaney (pp. 5-21)
Keywords: External Search Effort, Information Sources, Wine
ArticleType: General review
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1658897 US Wine Exports to México
Dr Alfonso Sánchez (pp. 22-36)
Keywords: Exporting, Mexico, NAFTA, US Wines, Wine Distribution
ArticleType: General review
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1658898 Identifying Wine Innovators: A Test of the Domain Specific Innovativeness Scale Using Known Groups
Dr Ronald E. Goldsmith (pp. 37-46)
Keywords: Consumer Behaviour, Drinks Industry, Wine and Spirits, Wine Innovators, Wine Marketing
ArticleType: General review
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1658899 Elements Influencing Wine Purchasing: A New Zealand View
Dr Art Thomas (pp. 47-62)
Keywords: Labels, New Zealand, Wine, Wine Packaging
ArticleType: General review
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1658900 Wine Tourism: A Tale of Two Conferences
Michael Beverland (pp. 63-74)
Keywords: Relationship Marketing, Repeat Customers, Rutherglen, Surrey, Wine Tourism
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (784 KB) | Reprints & Permissions