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International Journal of Wine Marketing
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International Journal of Wine Marketing


Volume 12 Issue 3

Published: 2000 | Start Page: 5

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Articles

Articles
Article No: Article Information:
1658901 External Search Effort for Wine
Dr Isabella Chaney (pp. 5-15)
Keywords: brands, New World, United Kingdom, wine market
ArticleType: General review
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1658902 Crunch Time for Small Wineries Without Market Focus?
Michael Beverland (pp. 16-30)
Keywords: Business Strategy, Marketing, New Zealand, Small Business, Survival, Vineyards
ArticleType: General review
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1658903 The Growth and Development of Branding within the British Pub Industry
David Gilbert, Victoria Stabb (pp. 31-47)
Keywords: branding, marketing, Pub, public house
ArticleType: General review
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1658904 Tanunda Winery
Gordon McDougall, Larry Lockshin (pp. 48-69)
Keywords: Australian wine industry, export analysis, export planning, Wine marketing
ArticleType: General review
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1658905 Wine Tourism — A Thirst for Knowledge?
Steve Charters, Jane Ali-Knight (pp. 70-80)
Keywords: consumer education, quantitative research, tourism, Western Australia, wine, wineries
ArticleType: General review
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1658906 A Note on the Current State of the South African Wine Market
Peter Garrett (pp. 81-83)
Keywords:
ArticleType: General review
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