| 1658907 |
An Exploration of Contemporary Marketing Practices in the New Zealand Wine Sector: Evidence from Three Cases
Adam Lindgreen
(pp. 5-22)
Keywords:
Case studies,
Contemporary marketing practices,
New Zealand wine sector,
Relationship marketing
ArticleType: General review
|
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(1122 KB)
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| 1658908 |
Market Entry Strategies for Western Produced Wine into the Chinese Market
Phil Bretherton, Peter Carswell
(pp. 23-35)
Keywords:
China,
Culture,
Market Entry,
Relationship Marketing,
Strategy,
Wine
ArticleType: General review
|
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(741 KB)
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| 1658909 |
Exploring the Links Between Wine Choice and Dining Occasions: Factors of Influence
John Hall, Larry Lockshin, G. Barry O' Mahony
(pp. 36-53)
Keywords:
Attributes,
Consequences,
Consumption,
Dining,
Influence,
Means-End,
Values
ArticleType: General review
|
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(1234 KB)
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| 1658910 |
The Evolution of Wine Events in Australia and New Zealand: A Proposed Model
Darina Hoffman, Mike Beverland, Michelle Rasmussen
(pp. 54-71)
Keywords:
Australia and New Zealand,
Case studies,
Event management,
Wine tourism
ArticleType: General review
|
View PDF
(1118 KB)
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|
| 1658911 |
Using Involvement and Brand Equity to Develop a Wine Tourism Strategy
Larry Lockshin, Tony Spawton
(pp. 72-81)
Keywords:
Brand equity,
Cellar door strategies,
Product involvement
ArticleType: General review
|
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(575 KB)
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