| 1658938 |
Building Brand Equity: Consumer Reactions to Proactive Environmental Policies by the Winery
Linda I. Nowak, Judith H. Washburn
(pp. 5-19)
Keywords:
Brand Equit,
y,
Consumer Behavior,
Environmental Policies
ArticleType: General review
|
View PDF
(828 KB)
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| 1658939 |
French Nuclear Testings and Consumption of French Wine in Denmark
Jan Bentzen, Valdemar Smith
(pp. 20-36)
Keywords:
Denmark,
French nuclear testings,
Political consumer,
Wine export
ArticleType: General review
|
View PDF
(831 KB)
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|
| 1658940 |
Building Strong Brands Through the Management of Integrated Marketing Communications
Dr Mike Reid
(pp. 37-52)
Keywords:
Australia,
Brands,
Integrated Marketing Communications,
New Zealand,
Performances,
Survey
ArticleType: General review
|
View PDF
(830 KB)
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|
| 1658941 |
Unlocking the Asian Wine Market: An Exploratory Case Study
Michael Beverland
(pp. 53-64)
Keywords:
Cultural differences,
Export,
Relationship marketing,
South East Asia
ArticleType: General review
|
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(661 KB)
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| 1658942 |
Utilisation of the World Wide Web by Wine Producers
Oliver Richardson
(pp. 65-79)
Keywords:
Electronic marketing,
Electronic retailing,
Internet shopping,
Wine,
Wine Growers,
World Wide Web
ArticleType: General review
|
View PDF
(857 KB)
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|
| 1658943 |
Research Note: Targeting the Un-Experienced and the Convenience Shopper
Ulrich Orth
(pp. 80-82)
Keywords:
ArticleType: General review
|
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(183 KB)
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