| 1658944 |
An Empirical Confirmation of Wine-Related Lifestyle Segments in the Australian Wine Market
Trent Johnson, Johan Bruwer
(pp. 5-33)
Keywords:
Australia,
lifestyle,
market segmentation,
wine market,
wine-related,
WRL
ArticleType: General review
|
View PDF
(1586 KB)
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| 1658945 |
On-Line Wine — Strategic or Tactical?
Sarah Quinton, Sally Harridge-March
(pp. 34-43)
Keywords:
Interactivity,
on-line wine providers,
relationship marketing,
Strategic,
tactical
ArticleType: General review
|
View PDF
(521 KB)
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|
| 1658946 |
Developing an eBusiness Strategy to Achieve Consumer Loyalty through Electronic Channels
Panos Louvieris, Jetske Van Westering, John Driver
(pp. 44-53)
Keywords:
B2C marketing,
consumer loyalty,
distribution channels,
ebusiness
ArticleType: General review
|
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(574 KB)
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| 1658947 |
Wine Consumption in Hong Kong
B.W.A. (Ben) Dewald
(pp. 54-68)
Keywords:
consumption,
drinking habits,
Hong Kong,
Wine
ArticleType: General review
|
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(588 KB)
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