| 1658959 |
Generic Consumer Risk-Reduction Strategies (RRS) in Wine-Related Lifestyle Segments of the Australian Wine Market
Trent Johnson, Johan Bruwer
(pp. 5-35)
Keywords:
Australian wine market,
generic,
lifestyle market segmentation,
risk-reduction,
RRS,
wine consumer,
WRL
ArticleType: General review
|
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(1708 KB)
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| 1658960 |
National Competitive Advantage as the Context for Marketing Strategy: An Empirical Study of the New Zealand Wine Industry
Phil Bretherton
(pp. 36-52)
Keywords:
competitive advantage,
organisational performance,
resources,
strategy
ArticleType: General review
|
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(967 KB)
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|
| 1658961 |
An Econometric Model for Identifying Value in South African Red Wine
P. Van Rensburg, D.A. Prülaid
(pp. 53-75)
Keywords:
Value,
Wine
ArticleType: General review
|
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(1006 KB)
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| 1658962 |
The German Wine Law from an Information Economics Perspective
Simone Müller
(pp. 76-100)
Keywords:
consumer groups,
Germany,
information asymmetry,
signalling,
wine law
ArticleType: General review
|
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(1310 KB)
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| 1658963 |
Could Tourism Be The Economic Saviour of UK Vineyards?
Oliver Richardson
(pp. 101-117)
Keywords:
Internet,
Strategic planning,
tourism,
UK Wine Industry,
wine marketing
ArticleType: General review
|
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(954 KB)
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| 1658964 |
2003 The South African Wine Market
Peter Garrett
(pp. 118-122)
Keywords:
ArticleType: General review
|
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(291 KB)
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