| 1658970 |
Own-Label in the UK Grocery Market
Isabella M. Chaney
(pp. 5-13)
Keywords:
branding,
own-label,
supermarkets,
UK
ArticleType: General review
|
View PDF
(478 KB)
| Reprints & Permissions
|
| 1658971 |
An Exploration of the Luxury Wine Trade
Michael B. Beverland
(pp. 14-28)
Keywords:
Case method,
Consumer behavior,
Icon wines,
Luxury products,
Strategy
ArticleType: General review
|
View PDF
(899 KB)
| Reprints & Permissions
|
| 1658972 |
Age Related Motivational Segmentation of Wine Consumption in a Hospitality Setting
John Hall, Wayne Binney, G. Barry O'Mahony
(pp. 29-43)
Keywords:
Age,
Motivation,
Quality,
Risk,
Segmentation,
Wine
ArticleType: General review
|
View PDF
(794 KB)
| Reprints & Permissions
|
| 1658973 |
The Search for New Wine Consumers: Marketing Focus on Consumer LifeStyle or LifeCycle
Elizabeth C. Thach, Janeen E. Olsen
(pp. 44-57)
Keywords:
lifecycle,
lifestyle,
marketing tactics,
Wine consumer behaviour
ArticleType: General review
|
View PDF
(824 KB)
| Reprints & Permissions
|
| 1658974 |
Internet Adoption by Australian Wineries: Perceived Benefits and Direct Marketing Practices
Carmine Sellitto
(pp. 58-72)
Keywords:
Australia,
direct sales,
Internet,
permission marketing,
small winery
ArticleType: General review
|
View PDF
(758 KB)
| Reprints & Permissions
|
Logout
EarlyCite