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International Journal of Wine Marketing
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International Journal of Wine Marketing


Volume 17 Issue 1

Published: 2005 | Start Page: 5

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Articles

Articles
Article No: Article Information:
1658975 Wine Business Management Practices to Promote Productivity and Profitability
Dr Elizabeth C. Thach, Ms Thoraya Halhoul, Mr Jay Robertson (pp. 5-27)
Keywords: Employee Relations, Human Resources, Management, Productivity, Training, Wine Business
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (1349 KB) | Reprints & Permissions
1658976 Attracting Entry Level Drinkers: Are Wine Coolers a Gateway to Wine Consumption?
Steven S. Cuellar, Aaron Lucey (pp. 28-43)
Keywords: Entry Level Drinkers, US Wine Consumption, Wine Coolers
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (738 KB) | Reprints & Permissions
1658977 The Impact of Wine Tasting on Wine Purchases: Evidence from Napa, California
Foo Nin Ho, Mark Patrick Gallagher (pp. 44-53)
Keywords: California, Logistic Regression, Napa, Product Sampling, Wine, Wine Tasting
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (568 KB) | Reprints & Permissions
1658978 Drinking Sparkling Wine: An Exploratory Investigation
Stephen Charters (pp. 54-68)
Keywords: Australia, Evaluation, Involvement, Motivation, Sparkling Wine
ArticleType: General review
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1658979 Website Use in the Hawke's Bay Wine Region of New Zealand
Natalie Stevens, Edgar Burns (pp. 69-85)
Keywords: Boutique Wineries, Hawke's Bay, Internet Markets, New Zealand, Web Design, Wine Exporting
ArticleType: General review
Icon: Backfile. Icon: Requires login or subscription. | View PDF (871 KB) | Reprints & Permissions