| 1658987 |
Restaurateurs' Attitude Toward Local Wines and Its Influence on Local Wine Purchases
Mark M. Gultek, Tim H. Dodd, Raymond M. Guydosh
(pp. 5-24)
Keywords:
Attitude,
Local Wines,
Marketing,
Restaurants,
Restaurateur,
Wine Sales
ArticleType: General review
|
View PDF
(1015 KB)
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|
| 1658988 |
Consumer Complaints Against Alcohol Advertisements: An Evaluation
Rob van Zanten
(pp. 25-38)
Keywords:
advertising complaints,
Alcohol advertising regulation,
humour in advertising,
Ready-to-Drink (RTD) beverages
ArticleType: General review
|
View PDF
(729 KB)
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|
| 1658989 |
Competitive Analyses for Marketing Electronic Wine Tourism
Jamie Murphy, Pearlin Ho, Calvin Chan
(pp. 39-54)
Keywords:
electronic marketing,
e-mail,
websites,
Wine tourism
ArticleType: General review
|
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(825 KB)
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|
| 1658990 |
Evaluation of the Quality of the Great Bordeaux Wines: Are There Significant Differences Between Critics?
Philippe Barbe, François Durrieu
(pp. 55-66)
Keywords:
“primeur” market,
evaluation,
great Bordeaux wines,
revealed preferences
ArticleType: General review
|
View PDF
(608 KB)
| Reprints & Permissions
|
| 1658991 |
Sensory, Snob, and Sex Appeals in Wine Advertising
Jordan L. Le Bel
(pp. 67-77)
Keywords:
advertising,
novel and familiar wines,
wine branding
ArticleType: General review
|
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(539 KB)
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|
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