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Marketing Intelligence & Planning

Volume 26 Issue 1

Published: 2008 | Start Page: 7

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Articles

Articles
Article No:	Article Information:
1669173	Marketing Intelligence & Planning: past, present and future Michael J. Thomas, Keith Crosier, Ross Brennan, Michael Harker (pp. 7-10) Keywords: Marketing, Publications ArticleType: Viewpoint View HTML \| View PDF (39 KB) \| Reprints & Permissions
1669174	An empirical study of relationship quality in a service setting: a Chinese case Zhen Xiong Chen, Yizheng Shi, Da-Hai Dong (pp. 11-25) Keywords: Customer satisfaction, Hong Kong, Relationship marketing, Services, Trust ArticleType: Research paper View HTML \| View PDF (97 KB) \| Reprints & Permissions
1669175	The moderating effect of brand image on public relations perception and customer loyalty An-Tien Hsieh, Chung-Kai Li (pp. 26-42) Keywords: Brand image, Customer loyalty, Customer relations, Insurance services, Public relations, Taiwan ArticleType: Research paper View HTML \| View PDF (106 KB) \| Reprints & Permissions
1669176	Are supermarket shoppers attracted to specialty merchandise rewards? Mario J. Miranda, László Kónya (pp. 43-59) Keywords: Australia, Credit cards, Customer loyalty, Loyalty schemes, Supermarkets ArticleType: Research paper View HTML \| View PDF (113 KB) \| Reprints & Permissions
1669177	Application of data mining techniques in the on-line travel industry: A case study from Thailand Pongsak Hoontrakul, Sunil Sahadev (pp. 60-76) Keywords: Cluster analysis, Market segmentation, Thailand, Tourism, Travel ArticleType: Research paper View HTML \| View PDF (93 KB) \| Reprints & Permissions
1669178	Customer perceptions of factory outlet stores versus traditional department stores G.S. Shergill, Y. Chen (pp. 77-96) Keywords: Customer orientation, Department stores, New Zealand, Out of town stores ArticleType: Research paper View HTML \| View PDF (116 KB) \| Reprints & Permissions
1669179	Radio frequency identification (RFID): Invaluable technology or a new obstacle in the marketing process? Bo Rundh (pp. 97-114) Keywords: Identification, Product development, Radio frequencies, Supply chain management ArticleType: General review View HTML \| View PDF (117 KB) \| Reprints & Permissions

Editorial

Editorial
Item No:	Item Information
1663083	Editorial Journal: Marketing Intelligence & Planning Vol : 26 Issue: 1 Author(s): Ross Brennan View HTML