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European Journal of Marketing

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Articles

Articles

Article No:	Article Information:
1669113	Corporate identity/strategy interface: implications for corporate level marketing Hong-Wei He (pp. 10-15) Keywords: Corporate branding, Corporate communications, Corporate identity, Marketing strategy ArticleType: Research paper View HTML | View PDF (52 KB) | Reprints & Permissions
1669114	Contribution of immigrant employees to international marketing standardisation strategies selection: An exploratory study Henry F.L. Chung (pp. 16-22) Keywords: Employees, European Union, Immigrants, Immigration, New Zealand, Standardization ArticleType: Viewpoint View HTML | View PDF (61 KB) | Reprints & Permissions
1669115	Cronyism: One possible consequence of guanxi for an insider: how to obtain and maintain it? T.K.P. Leung, Vincent C.S. Heung, Y.H. Wong (pp. 23-34) Keywords: Business ethics, China, Confucianism, Interpersonal relations, National cultures ArticleType: Research paper View HTML | View PDF (105 KB) | Reprints & Permissions
1669116	An extended model of the antecedents and consequences of consumer satisfaction for hospitality services Yuksel Ekinci, Philip L. Dawes, Graham R. Massey (pp. 35-68) Keywords: Customer satisfaction, Hospitality services, Service levels, United Kingdom ArticleType: Research paper View HTML | View PDF (375 KB) | Reprints & Permissions
1669117	Towards an integrated model of low attention advertising effects: A perceptual-conceptual framework Anthony Grimes (pp. 69-86) Keywords: Advertising, Cognition, Consumer behaviour, Individual psychology ArticleType: Conceptual paper View HTML | View PDF (189 KB) | Reprints & Permissions
1669118	The influence of loyalty programme membership on customer purchase behaviour Lars Meyer-Waarden (pp. 87-114) Keywords: Consumer behaviour, Customer loyalty, Customer relations, Loyalty schemes ArticleType: Research paper View HTML | View PDF (213 KB) | Reprints & Permissions
1669119	The relationships between market orientation and alternative strategic orientations: A meta-analysis Amir Grinstein (pp. 115-134) Keywords: Business performance, Market orientation, Statistical analysis, Strategic marketing ArticleType: Research paper View HTML | View PDF (119 KB) | Reprints & Permissions
1669120	Linking products to a cause or affinity group: Does this really make them more attractive to consumers? Aster Mekonnen, Fiona Harris, Angus Laing (pp. 135-153) Keywords: Cause marketing, Consumer behaviour, Credit cards, Financial services, Promotional methods, Relationship marketing ArticleType: Research paper View HTML | View PDF (174 KB) | Reprints & Permissions
1669121	Manufacturer's characteristics that determine the choice of producing store brands Mónica Gómez, Natalia Rubio Benito (pp. 154-177) Keywords: Brands, Generics, Manufacturers, Retailers, Spain ArticleType: Research paper View HTML | View PDF (258 KB) | Reprints & Permissions
1669122	Economic satisfaction and relationship commitment in channels: The moderating role of environmental uncertainty, collaborative communication and coordination strategy Sunil Sahadev (pp. 178-195) Keywords: Channel relationships, Distribution channels and markets, India ArticleType: Research paper View HTML | View PDF (158 KB) | Reprints & Permissions
1669123	Understanding the consumer propensity to observe Penny M. Simpson, Judy A. Siguaw, John W. Cadogan (pp. 196-221) Keywords: Brands, Buying behaviour, Consumer behaviour, Consumer risk ArticleType: Research paper View HTML | View PDF (246 KB) | Reprints & Permissions
1669124	Is the marketing concept always necessary?: The effectiveness of customer, competitor and societal strategies in business environment types Steven Ward, Aleksandra Lewandowska (pp. 222-237) Keywords: Business environment, Competitors, Marketing strategy, Marketing theory, Social marketing ArticleType: Research paper View HTML | View PDF (95 KB) | Reprints & Permissions
1669125	Consumption attitudes and adoption of new consumer products: a contingency approach Guangping Wang, Wenyu Dou, Nan Zhou (pp. 238-254) Keywords: China, Consumer behaviour, New products, Target markets ArticleType: Research paper View HTML | View PDF (142 KB) | Reprints & Permissions

Book Review

Marketing: Broadening the Horizons

Item No:	Item Information
1669111	Marketing: Broadening the Horizons Journal: European Journal of Marketing Vol : 42 Issue: 1 Author(s): Stanley J. Shapiro View HTML

A Twenty-first Century Guide to Aldersonian Marketing Thought

Item No:	Item Information
1669112	A Twenty-first Century Guide to Aldersonian Marketing Thought Journal: European Journal of Marketing Vol : 42 Issue: 1 Author(s): Terry Beckman, M. Dale Beckman View HTML

Editorial

From the outgoing Editors

Item No:	Item Information
1669126	From the outgoing Editors Journal: European Journal of Marketing Vol : 42 Issue: 1 Author(s): Audrey Gilmore View HTML

From the incoming Editors

Item No:	Item Information
1669127	From the incoming Editors Journal: European Journal of Marketing Vol : 42 Issue: 1 Author(s): Gordon Greenley, Nick Lee View HTML