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International Journal of Bank Marketing
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International Journal of Bank Marketing


Volume 26 Issue 2

Published: 2008 | Start Page: 76

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Articles

Articles
Article No: Article Information:
1669200 Transferring Rhineland capitalism to the Polish-German border: Perceptions of bank governance and practice in Zgorzelec-Görlitz
Bernardo Bátiz-Lazo, Kristine Müller, Robert R. Locke (pp. 76-98)
Keywords: Banking, Corporate governance, Germany, Poland, retail banking, United Kingdom
ArticleType: General review
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1669201 Incentive schemes in the financial services sector: Moderating effects of relationship norms on customer-brand relationship
Min-Hui Foo, Gary Douglas, Mervyn A. Jack (pp. 99-118)
Keywords: Banks, Brands, Exchange, Financial services, Incentive schemes, Relationship marketing
ArticleType: Research paper
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1669202 How financial advisors affect behavioral loyalty
Rita Martenson (pp. 119-147)
Keywords: Behaviour, Customer loyalty, Customer relations, Financial services, Unit trusts
ArticleType: Research paper
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1669203 Restoring consumer confidence in financial services
Chris Gill (pp. 148-152)
Keywords: Brands, Consumer behaviour, Financial services, Trust
ArticleType: Viewpoint
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