| 1697363 |
Brand familiarity: its effects on satisfaction evaluations
Jackie L.M. Tam
(pp. 3-12)
Keywords:
Brand awareness,
Customer satisfaction
ArticleType: Research paper
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(135 KB)
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| 1697364 |
Implementation of service profit chain initiatives in a franchise system
Alex Maritz, Gideon Nieman
(pp. 13-23)
Keywords:
Profit,
Retention,
Sales,
Service levels
ArticleType: Research paper
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(128 KB)
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| 1697365 |
An empirical analysis of e-service implementation: antecedents and the resulting value creation
Adam Rapp, Tammy Rapp, Niels Schillewaert
(pp. 24-36)
Keywords:
Belgium,
Business-to-business marketing,
Electronic commerce,
Service industries
ArticleType: Research paper
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(238 KB)
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| 1705929 |
Causes and consequences of grudge-holding in service relationships
Matthew P. Bunker, Dwayne Ball
(pp. 37-47)
Keywords:
Service failures,
Trust
ArticleType: Research paper
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(180 KB)
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| 1697366 |
Comparing three signals of service quality
Dwane H. Dean, Jane M. Lang
(pp. 48-58)
Keywords:
Communication,
Information control,
Service levels
ArticleType: Research paper
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(146 KB)
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| 1697367 |
An exploration of happy/sad and liked/disliked music effects on shopping intentions in a women's clothing store service setting
Greg Broekemier, Ray Marquardt, James W. Gentry
(pp. 59-67)
Keywords:
Music,
Service levels,
Shopping
ArticleType: Research paper
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(127 KB)
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| 1697368 |
The notion of internal market orientation and employee job satisfaction: some preliminary evidence
Spiros Gounaris
(pp. 68-90)
Keywords:
Employees,
Internal marketing,
Internal markets,
Job satisfaction,
Market orientation
ArticleType: Research paper
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(361 KB)
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