Welcome guest

International Marketing Review

Browse
User Guides

Online Access

See all available RSS feeds

Journal Information

E-mail this page

International Marketing Review

Volume 25 Issue 1

Published: 2008 | Start Page: 7

Icon Key:

Requires login or subscription

Backfiles

EarlyCite

Articles

Articles
Article No:	Article Information:
1711254	Consumer ethnocentrism in the German market Heiner Evanschitzky, Florian v. Wangenheim, David Woisetschläger, Markus Blut (pp. 7-32) Keywords: Consumer behaviour, Country of origin, Ethnocentrism, Germany ArticleType: Research paper View HTML \| View PDF (178 KB) \| Reprints & Permissions
1711255	Consumers' need for uniqueness: short-form scale development and cross-cultural validation Ayalla Ruvio, Aviv Shoham, Maja Makovec Brencic (pp. 33-53) Keywords: Consumer behavior, Cross-cultural studies, Product differentiation, Unique selling proposition ArticleType: Research paper View HTML \| View PDF (116 KB) \| Reprints & Permissions
1711256	The impact of national stereotypes on the country of origin effect: A conceptual framework Michael Chattalas, Thomas Kramer, Hirokazu Takada (pp. 54-74) Keywords: Country of origin, Marketing strategy, National cultures, National standards, Product image ArticleType: Conceptual paper View HTML \| View PDF (122 KB) \| Reprints & Permissions
1711257	Antecedents, moderators and dimensions of country-of-origin evaluations Sadrudin A. Ahmed, Alain d'Astous (pp. 75-106) Keywords: Canada, Consumer behaviour, Country of origin, International marketing, Morocco, Taiwan ArticleType: Research paper View HTML \| View PDF (165 KB) \| Reprints & Permissions
1711258	Effect of brand extension strategies on brand image: A comparative study of the UK and Spanish markets Eva Martinez, Yolanda Polo, Leslie de Chernatony (pp. 107-137) Keywords: Brand extensions, Brand image, Consumer behaviour, International marketing, Spain, United Kingdom ArticleType: Research paper View HTML \| View PDF (169 KB) \| Reprints & Permissions

Editorial

Editorial
Item No:	Item Information
1711259	Editorial Journal: International Marketing Review Vol : 25 Issue: 1 Author(s): Jeryl Whitelock View HTML

Call for papers

Special Issue on Globalisation and regionalisation
Item No:	Item Information
1711260	Special Issue on Globalisation and regionalisation Journal: International Marketing Review Vol : 25 Issue: 1 View HTML